Saturday, February 03, 2007

Shahrukh Ban Gaya Joker

It is official now. However Shahrukh might try to ape Big B, he alwasys turns out to be a damp squib. First he tried to step in the Bachchan's shoe was when he acted in the remake of Don. His pubilcity machinery worked overtime and managed to proclaim that film as a hit, but the truth is that the film failed totally. Not satisfied with that misadventure, he jumped on the hot seat as anchor of the popular show Kaun Banega Crorepati on Star Plus. This time also he has got a bitting and in the attempt to crown himself as the new ruler of Bollywood, he has proved himself a joker. Even figures substantiate these observations.
A recent report in Hindustan Times tells how Khan has failed in recreating the magic that Bachchan created six years ago. There is a sheer absence in the overhyped performance of Shahrukh khan of the aura weaved by Bachchan. His popularity as host of KBC is no match for his predecessor Amitabh Bachchan, the report says. The data compiled by India's Television Audience Measurement for the first four days showed a television viewership rating, or TVR, of 12.33. Bachchan, 61, had a bigger four-day audience in August 2005 with a 19.75 rating, the daily said. The paper did not provide the margin of error, and the show remains India's most popular.
Originally based on "Who Wants to be a Millionaire" from the USA, "Kaun Banega Crorepati" was started year 2000 as the main attraction og the relaunch of the Star Plus. The grandesque image and persona of Bachchan catapulated it to the heights unknown to the Satellite TV shows till then. It soon caught imagination of the millions of viewers across India. SO much so that this show played a big role in reviving Big B's film career. The show ran in two parts, but was halted abruptly following Bachchan's illness.
It was resurected last week with 41-year-old Khan at the helm. As with his filmy image, Khan brought with him a lot of hoopla in the form of songs and dances in this show, which was not the part of the show in its prior run. The Show started on Jan. 22, and a random survey shows that audiences have given Khan, one of the biggest Bollywood heartthrobs of the past decade, the thumbs down, the Hindustan Times has said.
Expectedly enough, Star Entertainment India doesn't agree with the findings. The number of people "reached " on Khan's first day was 23 million compared to Bachchan's 18 million, Paritosh Joshi, the network's president in charge of advertising and distribution said, according to the Hindustan Times.
Joshi's figures are based on those who watched the gameshow for at least a minute. The TVR, on the other hand, gives the number of people who sat through the hour-long program. If that does convince the anyone, here is some figures given by a portal moneycontrol.com.
TAM numbers for the opening week of Kaun Banega Crorepati with SRK are in. It looks like Shahrukh Khan has lost out in round one, reports CNBC-TV18. While Shahrukh's KBC debuted with a 12.3 rating the first episode of Amitabh Bachchan’s KBC had garnered 19.75.
But there's good news for Star Plus as well. The channel's relative shares in the general entertainment category is up from 37.7 to 55.9 percent in the primetime in the 9-10 pm band in the KBC launch week.
A closer look at the TAM data for all four episodes last week, however, shows a dipping interest in the show after the opening episode. Especially so on day three which was the 24th of January when KBC went head-to-head with the India-West Indies ODI in Cuttack. The show seems to have borne the brunt then, losing viewers to cricket.
That settles the matter for once. The reality is that Shahrukh is no match for BigB.

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