Monday, February 26, 2007

Indian movies growing out of all woods 

The film industry in India could not have better than this. After witnessing its most successful year in the recent past in terms of box-office collections, the industry is poised to grow even more. And this is not an abstract anticipation of any Bollywoodwallah, it is a studied inference of an American institute.
The PTI recently reported about a report by the Creative and Innovative Economy Centre (CIEC) of George Washington University Law School, wherein the centre has estimated that Indian film industry will grow by more than 15 per cent in the coming year. The reasons attributed are growing number of multiplexes and the availability of digital technology.
What this report did not elaborate, and which I specifically observed some three months ago, that this trend of growth is more evident in Bollywood but it equally, or more precisely more forcefully exist in the regional film industries. The statistical data of these scattered centres of film making does not come up at once and hence it is relegated to the unhidden corners of respective trade papers.
The Bollywood, that now produces Hindi films for mainly urban and overseas audience is considered worth 25, 000 Crores, according to Industry sources. Coming next to it is Kollywood or Tamil film industry which had a turnover of around 23, 155 Crores at the end of year 2005. This year’s data is yet to come by. The second biggest film industry in South India, that is Telugu film industry has a turnover to the tune of 23, 044 Crores.
Even the once near-dead or non-existent industries are gaining or regaining ground in the unprecedented ways. The Marathi film industry was staring at its death just five years ago. But the Shwaas changed it all. The film released in 2004 won a Golden Lotus Award from the President and that provided a much-needed impetus to the Maharashtrian producers. That’s why this year saw as many as 75 films in Marathi language were passed for the release by the Central Certification Board of India, called Censor Board, compared to the two or three on an average in the 90s.
The Bhojpuri films till recently remained in the shadow of the Hindi films. But as the Bollywood turn more and more urban; these films emerged strong with flavor of local themes and talent providing ingredients. Even Bollywood Superstar Amitabh Bachchan has thought it imperative to act in a Bhojpuri film, which was quite unthinkable in the past.
So given this trend, it is hardly surprising that world is anticipating a big growth from Bollywood. The question is, will it take cognizance of the growth of other film industries in India.

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