Bollywood in the dock again

After seeing the most successful year in terms of business, the bollywood is again feeling the heat this year. Big stars, expensive sets and locations or media hype...almost everything has proven unsuccessful for the industry to churn out a single superhit in the first half of the year. What's more, the industry is staring at a big threat by down south to its monopoly over audience.
Barring just one 'Guru', directed by the veteran southern directior Mani Rathnam, no film has seen cash registers ringing. By the end of the June, Rajnikant's Sivaji has surpassed all the Hindi films in business. Even in the north cicuits like Delhi, it has made profits unseen by any southern film before. Even a Amithabh Bachchan starrer like Jhoom Barabar Jhoom failed to offer much resistance to the onslaught of Sivaji and now it seems the Kollywood express has much more steam than expected.
Last year, riding on the multiplex boom and a strong economy, many Bollywood films registered stupendous successes. Lago Raho Munnabhai, Krishh, Dhoom2..those were the movies that gave dose over doses of adrenaline to the producers. Nothing that sort of the thing happened now. In comparison, analysts said, the turnover in the first six months of 2007 was just a fourth of about $55 million collected during the same period in 2006.
Analysts are blaming to the weak scripts for the failures. "Where are the good stories? You can't get away with only star appeal and foreign locales," said Bollywood trade analyst Komal Nahta.
Guru was successful beacuse of its good script as well as hype that sorrounded it. The fact that the film was associated with the life of Reliance Group's founder, Dhirubhai Ambani, also gave the film an extra impetus. Compared to this one hit, the list of doomed big-budget films with top stars is long: "Salaam-e-Ishq," "Eklavya," "Nishabd," "Tara Rum Pum" and "Jhoom Barabar Jhoom," and many more.
This summer, Bollywood is also feeling the heat from Hollywood blockbusters. This week, five Bollywood films were beaten to dust by "Ocean's 13".
No Bollywood film was released on May 4, the day "Spiderman 3" hit the screens. Moreover, the distributors of the films tried to make dent in the traditional and emerging film markets by dubbing the film in Bhojpuri and other five languages. This films has become the highest-grossing Hollywood film in India, overtaking "Titanic."
Considering the heavy business Sivaji the Boss is doing and non-tamils are throngiing the cinema halls, a new curiosity might arise for the southern films which have hitherto been ahead in terms of content and technology than Bollywood. (Two of the blockbuster films from down south, Pokkiri and Gajini are being remade with Salman Khan and Amir Khan respectively.) So much so that going by the response to the Sivaji-the Boss, plans are in the pipeline to rehasp some old Rajni films and market them.

From that account, even if Bollywood successfully faces the onslaught of Hollywood, its real nemesis lies in south named Kollywood and Tollywood.