Bollywood 'Dhoom' in Germany

Bollywood cruises in Germany
That Bollywood is crossing new frontiers in geographic terms is nothing of a news now. But that it has created a much frenzy outside India is certainly a thing to be applauded. That frenzy at this point of time is evident much in Germany. The country will witness a gala show in about a month's time to celebrate the life Bollywood-way.
In Germany, many people know Bollywood through television only. And for Germans, Bollywood films are those in which songs, dance, laughter, crying and all other masalas are rolled into one. For them, now Bollywood is to be presented live in show called 'Bharati.' Which will showcase entire spectrum of the Indian movies from yesteryears to this day as they are. I read on a German website named ka-news.de the description of this show as follow (I have tried to translate it) : Bharati is a two hour long innovative work of art in fabric and tone, wherein 100 costumes made of expensive materials, brilliant fabric and vivid creations are employed. With these the Musical ensemble will tour all of Germany and Austria. The show will be held on 8 and 9 February 2007 in Baden-Baden.
In this show, 15 artists and Six singers will play the songs from popular Bollywood films, which will be traditional tunes but will be played on modern lines. This will be second show of this proportion in Europe. The first being Bombay Dreams some two years ago.

In fact, not only in Germany, but Bollywood films are gaining ground in Europe all over. Dadasaheb Phalke Award winner filmmakerYash Chopra has attributed this popularity to one reason. "People who see our films feel happy," he said in an interview at this year’s Berlin Film Festival.
The beats and strain of Bollywood music extravaganzas has become a booming economic and cultural force across Europe. Amitabh Bachchan, Shahrukh Khan and Rithik Roshan starrer ‘Kabhie Khushi Kabhie Gum’ was shown on a German TV channel last year. This was the first time a Bollywood film was aired such a way. And it was a instant hity. Germany has a very small ethnic Indian (if not Asian) population, but radio stations there frequently broadcast listeners’ favourite Hindi, Punjabi, Pakistani, Ghazals, Indian Pop, Filmi and Bhangra hits. Indeed, in Germany, a national television network is drawing high ratings with prime-time Bollywood film marathon weekends.
Dance schools around Europe are now besieged by people clamouring to sign up for courses in Bollywood-style dancing. Boutiques are all a-bling with glittery costume jewellery designed to make wearers look like Bollywood stars.
In Britain, Bollywood films have started to make more money at the box office than home-grown productions. 'Pardes' and 'Taal', produced by Subhash Ghai are two examples for this. This year, 69 Bollywood films have been released in Britain and 14 productions financed by the Indian film industry are being shot there.
Britain’s three largest multiplex chains - Odeon, Vue Cinemas and Cineworld - routinely screen Hindi films that appear in the nation’s top 15 film lists.
Hugely successful
The Bollywood fad was spearheaded in Germany by Berlin’s Radio Multi-Kulti station, which specializes in ethnic programming. But the fad took off when dance club deejays began mixing Bhangra beats on their turntables.
Arthouse cinemas featured Bollywood productions and that led to the first tentative prime-time TV viewings.
"They were hugely successful," says Joyce Mariel, a spokeswoman for RTL II television. The youth-oriented network aired "Good Times, Bad Times – Kabhi Khushi Kabhie Gham " and, against all odds, scored high ratings.
"We had an average 2 million households, which is very good for us," Mariel recalls. "And the best part of it all was that 73 per cent of the viewership was young women, which is an ideal target audience."
Following up that success, RTL II aired "Indian Love Story - Kal Ho Naa Ho " and then showed "Main Hoon Na" last spring. Through word-of-mouth publicity alone, each was a bigger hit than the previous one.